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I write about marketing and personal development.

Follow my 7 tips to achieve your dream — if a Vietnamese like me can do it, you can too.

Photo by Matthew Henry from Burst

For those of you who don’t know me, I’m Vietnamese and currently live in Sydney, Australia. I position myself as a freelance content marketing writer for eCommerce and SaaS. Some of my clients are Salsify, Zoovu, Gorgias, Printful, Hootsuite, and Adyen.

Since English isn’t my first language, I’d never thought people from the US would hire me to write for them, not to mention building a successful freelance writing business. I heard so many people telling me I would fail, fail, and fail.

But guess what? I did it! In two years, I made over $110k from my freelance writing…

And that’s the stupidest thing I’ve ever done.

Image by @justingovender_ on Reshot

When I was in high school, I had five close friends. We studied, hung out, went shopping — we almost did everything together.

But as someone says, “those you love hurt you the most,” there were times they said and did things really hurt me.

When I was slow to understand a story, they laughed out loud, making me feel like they were mocking my slowness.

When I acted unwisely, they told me I should have been smarter.

When I got lower grades than others, they said I had no talent.

I thought that I was inherently flawed. That something…

… to improve the likelihood that people will click to read it.

Photo by Matthew Henry from Burst

Most Medium writers — at least at the beginning of their journey on this platform — do the same thing: using stock photos for their articles.

I’ve used them too.

They’re free. Quick and easy to find. Medium even has Unsplash integrated to help writers quickly find the images for their content.

So, there should be nothing wrong with it, right?

Yes, it’s not… until several articles use the same image.

Why Using Stock Photos Can Backfire

Look at this stock photo. It’s been used 200 times on Medium!

This is how I got paid $700 for a 800-word post.

Image by @WR36 from Reshot

Lately, some fellow writers have asked me how I found high-paying freelance clients. They said they found it really hard to do that — some still get paid $200 for a 2000-word article even though they’ve been writing for over three years.

That’s why today, I’ll share three ways I’ve used to improve my content quality and find better-paying clients. These tips work really well for me, so hopefully, they’re useful to you too.

1. Use Contextual Images to Illustrate Your Arguments

In all proposals, I always include “taking screenshots of real-life examples to demonstrate tips and tricks — say no to stock photos.” …

5 tips for implementing an effective quiz marketing campaign

The “quiz time” text is placed inside a TV icon
Image by USA-Reiseblogger on Pixabay

If you’re looking for a new way to increase customer engagement, grow your email list, and drive sales, then you should try quiz marketing.

To be honest, quiz marketing isn’t something new. Brands like Sephora, Airbnb, Warby Parker, and Lululemon have been using quizzes for a long time.

Back in 2017, Sephora even ran an email marketing campaign to recommend products based on a mobile-optimized quiz. The quiz helped the brand guide customers towards the skincare solutions that best suited individuals’ needs.

Today, Sephora has a dedicated page called Quizzes & Buying Guides on their website, showing many quizzes like…

This is what a lot of the best content writers are doing

Image of woman standing with blue-grey background
Image by AndrewLozovyi on Crello

I’m a freelance content writer focusing on e-commerce and SaaS. Projects I handle most of the time are about tips and tricks for helping online merchants increase conversions and grow their businesses.

Think about X tactics to increase average order value or how you can optimize product detail pages for conversions — that’s what I read and write almost every day.

Because of my niche, I know that I shouldn’t use stock images. They’re irrelevant to the topics I focus on. I also avoid sourcing images from other blogs since I want to make my content unique. …

Bookmark right now because you’ll need them soon

A woman smiles at her laptop screen.
Photo by Gili D from Burst

For a long time, I’ve focused solely on content marketing. But in April this year, I decided to try new things — one of them is copywriting.

Through the learning process, I’ve discovered a lot of useful copywriting resources. Guides to copywriting (like Copyhackers), email marketing templates, e-commerce ad copy, sources of inspiration for copy ideas, tools to download emails and landing pages, and more.

By diving into these resources, I’ve taught myself about copywriting and landed my first high-paying email copy assignment in May.

Today, I’ll share two tools and eight websites to find copy ideas that have helped…

Following what other people do can bring more harm than good

Photo: Andrea Piacquadio/Pexels

There was an interesting conversation on LinkedIn recently. A high-profile person posted that if you work for a dehumanizing, uncaring company, you don’t need to give two weeks’ notice to quit. “Burn those bridges,” she said.

A lot of people agreed. But a few shared different stories: “Boils down to where you work, what kind of worker you are, and what kind of manager you have. […] I wanted to reinforce the bridge, not burn it,” someone commented.

Following this conversation reminded me of the story of my best friends Andy and Tim. They worked for the same company, excelled…

Our mothers are the greatest women in the world, but that doesn’t mean they’re always right about everything.

Image by @bencehalmosi on Unsplash

I love my mother. She sacrificed her springtime of youth, happiness, dream, and everything for my family. She never complained about why she had to deal with a lot of struggles while her friends could enjoy a peaceful life and pursue whatever they wanted.

I can’t find enough words to express my love and gratitude to my mother. I always tried to please her in every way possible, from getting the highest grades in school to never going out at night without her permission. …

Two online freelance writing communities you should join and five tips to leverage them

Photo by Sarah Pflug from Burst

Yesterday, my friend asked me how she can market her freelance business — she just started this journey two months ago. I told her, “one of the most effective ways to do that is joining an online community for writers. Then, share what you know and learn from them.”

Her jaw dropped.

“Other writers are your competitors. What do you do in that community? Did you share your secrets? Someone will steal your ways and scoop your clients right behind your back. I have no clue why you do such a thing!”

I’m familiar with that reaction. In fact, it’s…

Lilly Hayha

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